A Digital Agency with You in Mind
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Strategy
1 The most important thing that we can do is listen.
From the first meeting it's all about you and your business objectives. Strategy comes from understanding what your user's needs are.
2 There are many different layers to strategy.
Fusion Labs breaks down these layers into modules that is not overwhelming for our clients. Breaking our process down into modules allows you, the customer, and Fusion Labs understand your needs and translates them into a tactical strategy.
3 Strategy is more than knowledge.
Strategy is defining your needs and creating a vision. Fusion Labs uses a process that has been designed and tested for over fifteen years. Our Framework defines your business goals and wraps it up in a simple method that works.
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Usability
1 Don't Make Me Think
Too many websites and apps today make you think, "Do I click here or there?". Why is this button on the right when it should be on the left? Why when I click on this image nothing happens?
Too many websites and apps today make you think, "Do I click here or there?". Why is this button on the right when it should be on the left? Why when I click on this image nothing happens?
2 It Should Just Flow
We know what our user's goal is so let's build something that meets their goal. Don't frustrate the very person you want to stay on your website. Proper planning and testing will ensure you meet the needs of your user.
We know what our user's goal is so let's build something that meets their goal. Don't frustrate the very person you want to stay on your website. Proper planning and testing will ensure you meet the needs of your user.
3 It's Time To Convert
We know it's easy to use. Your potential customer can find what they are looking for. It's time to convert them into a customer. Making sure your website or newsletter is easy and clear to use ensures success.
We know it's easy to use. Your potential customer can find what they are looking for. It's time to convert them into a customer. Making sure your website or newsletter is easy and clear to use ensures success.
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Branding
1 The Essence of Branding
We believe in putting purpose and meaning behind your brand. Taking you through a proven process will identify styles, colors, and potential type faces that will not only represent your business goals, but more importantly, connect with your customers.
2 Research, Design and Presenting
Once Fusion Labs has a firm understanding of the competition, market trends, product/service differentiators, target audience, as well as your business mission and goals we begin the design process. You, our client, will be involved in every step from initial sketches for discussion, to choosing designs paths, to the final design.
3 Continuing with the Messsage
Stay on track with everything that reflects your brand. Cohesive branding that supports your who you are as a company and your company's voice. Even the slightest inconsistencies in your brand can throw its meaning entirely off course.
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Your company's web site should do more than just look pretty, It should get results. Whether your businesses focus is product related, service related or just blogging your knowledge to the world, Fusion Labs is ready to take you, your brand and or your company to that next level. Understanding the user and the future direction of the web, Fusion Labs designs using a blend of client wants, client needs, and forward thinking strategies with a healthy dose of creative energy.
Take a look at what Fusion Labs has done and is still doing for our clients...
Web Direction
Your company's web site should do more than just look pretty, It should get results. Whether your businesses focus is product related, service related or just blogging your knowledge to the world, Fusion Labs is ready to take you, your brand and or your company to that next level. Understanding the user and the future direction of the web, Fusion Labs designs using a blend of client wants, client needs, and forward thinking strategies with a healthy dose of creative energy.
Take a look at what Fusion Labs has done and is still doing for our clients...
Foods Galore
Foods Galore was looking for a website that represented their brand voice. Foods Galore is a family owned and operated food distributor that prides themselves on the feeling that customers are part of the family. This feeling started in the 1950's with their parents being in the food business. Foodsgalore.com drives the feeling home that their customer is the most important asset to their business.
Besides building a brand identity, Fusion Labs built and online ordering system so their customers' can have a seamless way to order products daily from a custom platform. Foods Galore also wanted to feature their partners, have a blog to discuss what's happening in their business, and feature product specials to name a few other goals.
Foods Galore was looking for a website that represented their brand voice. Foods Galore is a family owned and operated food distributor that prides themselves on the feeling that customers are part of the family. This feeling started in the 1950's with their parents being in the food business. Foodsgalore.com drives the feeling home that their customer is the most important asset to their business.
Besides building a brand identity, Fusion Labs built and online ordering system so their customers' can have a seamless way to order products daily from a custom platform. Foods Galore also wanted to feature their partners, have a blog to discuss what's happening in their business, and feature product specials to name a few other goals.
Celebrations
Edgewood Properties' goal was to create a destination where potential homeowners could explore and see the community highlights of Celebrations. Edgewood Properties wanted a site that was easy to navigate, smooth, sleek and make the user want to click around. To take it a step further Fusion Labs built a responsive website that is formatted to fit on many handheld devices. No more zooming in on your iPhone or Android phone to zoom into certain parts of the website.
Edgewood Properties' goal was to create a destination where potential homeowners could explore and see the community highlights of Celebrations. Edgewood Properties wanted a site that was easy to navigate, smooth, sleek and make the user want to click around. To take it a step further Fusion Labs built a responsive website that is formatted to fit on many handheld devices. No more zooming in on your iPhone or Android phone to zoom into certain parts of the website.
Auto Addictions
Auto Addictions needed a website that allows potential customers and existing customers a place to see learn about the different product lines Auto Addictions carries as well as linking to the manufacturer's website. Based on the market and customer demographics Auto Addictions was looking for a site that "hits" you when you first land on the website. It was important to educate the user about new specials and have a gallery that shows off the work they perform.
Auto Addictions needed a website that allows potential customers and existing customers a place to see learn about the different product lines Auto Addictions carries as well as linking to the manufacturer's website. Based on the market and customer demographics Auto Addictions was looking for a site that "hits" you when you first land on the website. It was important to educate the user about new specials and have a gallery that shows off the work they perform.
UltraRAD Corporation
UltraRAD Corporation is a radiology software provider that had a goal of building a website to discuss their software solutions. Their challenge was building a visual story that represents their solution. Since their software is complex and the needs of the software appeal to customer's with varying technical backgrounds, building product slides for the homepage was critical. UltraRAD Corporation was thrilled when Fusion Labs presented the final product.
UltraRAD had a goal of presenting product and service information in a method that was easy to digest. Fusion Labs came up with a solution for breezing through product synopisis and key features. UltraRAD also needed a place for customers to download brochures and whitepapers relating to their product set.
UltraRAD Corporation is a radiology software provider that had a goal of building a website to discuss their software solutions. Their challenge was building a visual story that represents their solution. Since their software is complex and the needs of the software appeal to customer's with varying technical backgrounds, building product slides for the homepage was critical. UltraRAD Corporation was thrilled when Fusion Labs presented the final product.
UltraRAD had a goal of presenting product and service information in a method that was easy to digest. Fusion Labs came up with a solution for breezing through product synopisis and key features. UltraRAD also needed a place for customers to download brochures and whitepapers relating to their product set.
Eagle Automotive and Fleet Repair Center
Eagle Automotive and Fleer Repair Center had to explain to new and existing customers all of the services they offer but first they needed to build their brand identity. Fusion Labs came up with a logo that embodied the company and helped translate their brand voice. Since Eagle Automotive and Fleer Repair Center had relationships with their customers' like the repair shops of the 1950s we wanted a way to convey those relationships. There was no better option than putting the manager, Rick, on their website. This is your family repair center.
Other key items Fusion Labs had to address were current specials and offers as well as making appointments online.
Eagle Automotive and Fleer Repair Center had to explain to new and existing customers all of the services they offer but first they needed to build their brand identity. Fusion Labs came up with a logo that embodied the company and helped translate their brand voice. Since Eagle Automotive and Fleer Repair Center had relationships with their customers' like the repair shops of the 1950s we wanted a way to convey those relationships. There was no better option than putting the manager, Rick, on their website. This is your family repair center.
Other key items Fusion Labs had to address were current specials and offers as well as making appointments online.
Fusion's ability to tell the true story of my business thru his teams web design is first rate. They use just the right blend of hi-tech and commom sense, still keeping my site user friendly.Want to find out what we can do for you? Contact Us
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Millions of potential customers are using social networks to stay connected these days, don't ignore this marketing avenue. If you haven't heard, Social Media Marketing has surged in recent years, Fusion Labs builds social media campaigns that leverage all of the major platforms to connect and communicate with customers, especially future customers, generate buzz for products and services, offer innovating promotions and create brand awareness.
Fusion Labs designs these campaigns to work alongside other marketing efforts to allow coordination between advertising, search engine optimization, and public relations for to maximize impact.
Since social media presents a continually changing set of tools, we continuously monitor and adapt our campaigns to the shifting landscapes to ensure our clients are always “one step ahead” of the competition.
Social Media
Millions of potential customers are using social networks to stay connected these days, don't ignore this marketing avenue. If you haven't heard, Social Media Marketing has surged in recent years, Fusion Labs builds social media campaigns that leverage all of the major platforms to connect and communicate with customers, especially future customers, generate buzz for products and services, offer innovating promotions and create brand awareness.
Fusion Labs designs these campaigns to work alongside other marketing efforts to allow coordination between advertising, search engine optimization, and public relations for to maximize impact.
Since social media presents a continually changing set of tools, we continuously monitor and adapt our campaigns to the shifting landscapes to ensure our clients are always “one step ahead” of the competition.
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How can I be more efficient? Am I using the best process? Can I find a better solution?
Today isn't like it used to be. People are wearing multiple hats in organizations and collaboration in the workplace is more important than ever. Fusion Labs has the experience to analyze your process and increase productivity. Whether it be integrating your restaurant with your food distributor for seamless ordering of products or recommending products to streamline your workflow and increase internal communication.
From custom solutions, to the basics of organizing, Fusion Labs has a solution.
Consulting & Workflow Management
How can I be more efficient? Am I using the best process? Can I find a better solution?
Today isn't like it used to be. People are wearing multiple hats in organizations and collaboration in the workplace is more important than ever. Fusion Labs has the experience to analyze your process and increase productivity. Whether it be integrating your restaurant with your food distributor for seamless ordering of products or recommending products to streamline your workflow and increase internal communication.
From custom solutions, to the basics of organizing, Fusion Labs has a solution.
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Customer Relationship Management
1Managing customers isn't as easy as writing their name down in a book or spreadsheet. Now it's about engaging your customers' and letting them know you are more than a product or service. A customer relationship management system is the only way to do this.
2From knowing where you are in the sales cycle with a customer, to knowing what's going on in their life, a CRM makes life easier by tracking, analyzing and engaging your customers'. Allow your CRM to act less like a spreadsheet and more like a dynamic dashboard, giving you insights and touch points to your customer base and employees.
3From Nimble's social CRM to Zoho CRM to vtiger's CRM. Fusion Labs can consult with you through the CRM selection process and rollout. We will recommend a CRM that meets your needs and budget.
Contact Us for a free consultation.
Contact Us for a free consultation.
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Why should you settle with images that do not totally fit your needs? Whether it's for a brochure or a website you should try and personalize your images. Why settle for a basic image when displaying your menu, or not show off your brand new office building? Fusion Labs has photographers to meet your most challenging demands. Set yourself apart from the competition and allow Fusion Labs to deliver a meaningful experience for your audience.
Photography
Why should you settle with images that do not totally fit your needs? Whether it's for a brochure or a website you should try and personalize your images. Why settle for a basic image when displaying your menu, or not show off your brand new office building? Fusion Labs has photographers to meet your most challenging demands. Set yourself apart from the competition and allow Fusion Labs to deliver a meaningful experience for your audience.
